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Superhero Liquid Eyeliner PenDiscover IT® Whether you want to create thin, thick or cat-eye lines, Superhero Liquid Eyeliner Pen makes it easier than ever! Unlike typical felt brush hair tips, this one won't fray and effortlessly glides across your lids for eye-transforming definition in one seamless stroke!...
- $7.50
$25.00- $7.50
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Brow Power Micro Eyebrow PencilBrow Power Micro is your best-selling Brow Power Pencil—now with a micro-fine pencil tip that does the work for you to achieve feathery, natural-looking definition! The Universal Taupe shade adjusts to all hair colors—even gray—based on application pressure, while the budge-proof formula adheres to...
- $7.80
$26.00- $7.80
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Brow PowerFULL Eyebrow PencilBrow PowerFULL is your best-selling Brow Power Pencil—now with a triangular tip for bold definition and volume! The Universal Taupe shade adjusts to all hair colors—even gray—based on application pressure, while the budge-proof formula adheres to skin for long-lasting results. IT Cosmetics partners with...
- $7.80
$26.00- $7.80
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Unwrap Effortless Color Mascara & Lip Gloss Makeup Gift SetUnwrap the gift of effortless color on the go with your full-size Confidence in a Serum Lip Gloss in a universal neutral pink shade and travel-size Superhero Volumizing & Lengthening Mascara. Drench lips in sheer hydrating color and take lashes to new heights with...
- $8.10
$27.00- $8.10
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Heavenly Luxe™ Dual Airbrush Concealer Brush #2INNOVATIVE TECHNOLOGY COSMETICS™ We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with this dual-ended, 2-in-1 brush that effortlessly applies your favorite liquid and cream concealers—and reaches every corner of your face for your most flawless...
- $8.40
$28.00- $8.40
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Superhero™ 4-in-1 Eye-Transforming Super Shadow and Liner BrushThis must-have, game-changing brush gives you the power to flawlessly apply all your favorite shadow and liner formulas with just one tool. The innovative dual-ended design features an angled eyeliner brush for even and precise liner application, plus a groundbreaking eyeshadow brush that starts...
- $8.70
$29.00- $8.70
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Heavenly Luxe™ French Boutique Blush Brush #4INNOVATIVE TECHNOLOGY COSMETICS™ Perfect for all your favorite cream and powder blushes, this glamorous, French boutique-inspired brush delivers a youthful flush of color with each skin-loving sweep! Featuring ultra-plush, award-winning Heavenly Luxe™ synthetic hair, the angled, precision-cut brush head effortlessly hugs the curves of...
- $11.70
$39.00- $11.70
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Heavenly Luxe® Cream Blush Brush #3Discover IT® Flawless application of your favorite cream blush and bronzers is easy with this blush brush that does the work for you to seamlessly blend and diffuse for your most natural finish. No streaking or shedding! The perfect companion to Glow with Confidence...
- $11.70
$39.00- $11.70
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Heavenly Luxe Wand Ball Powder Brush #8INNOVATIVE TECHNOLOGY COSMETICS™ This luxuriously soft, rounded and tapered brush picks up and applies the perfect amount of powder for your most beautiful, airbrushed complexion! Featuring ultra-plush, award-winning Heavenly Luxe™ synthetic hair, a soft-touch handle and precision-cut brush head, it truly does the work...
- $15.00
$50.00- $15.00
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Your Most Beautiful You Matte Bronzer, Radiance Luminizer & Brightening Blush Makeup PaletteDeveloped with plastic surgeons, Your Most Beautiful You is your 3-in-1 face palette for the naturally pretty look of vitality! The talc-free matte bronzer, luminizing radiance powder and brightening blush are formulated with proprietary Drops of Light Technology™ plus peptides to instantly diffuse the...
- $12.60
$42.00- $12.60
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Bye Bye Pores Bronzer PowderDiscover IT® Experience the benefits of your best-selling, award-winning Bye Bye Pores Pressed Setting Powder—now in a bronzer! This universally flattering bronzer powder instantly airbrushes away the look of pores while adding beautiful sun-kissed warmth to your skin. Wear it alone or over your...
- $10.80
$36.00- $10.80
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Tightline™ 3-in-1 Black Lash Primer - Eyeliner - Lengthening MascaraDiscover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes at their actual roots for revolutionary lash-changing results! As your black lash primer:...
- $8.10
$27.00- $8.10
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Your Skin But Better Makeup Primer+ Oil-FreeYour Skin But Better Makeup Primer+ is your oil-free, makeup-gripping base that hydrates your skin while extending the wear of your makeup. With continued use, this skin-transforming primer also works to refine the look of pores! Perfect for all skin types, including sensitive skin,...
- $12.60
$42.00- $12.60
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Bye Bye Pores Poreless Finish Loose Setting PowderDiscover IT® Give skin an instantly airbrushed finish with Bye Bye Pores Poreless Finish Loose Setting Powder! Developed with plastic surgeons and dermatologists, this talc-free setting powder formula with Bye Bye Pores Optical Blurring Technology™, hydrolyzed collagen and real silk helps to make the...
- $9.60
$32.00- $9.60
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Superhero Volumizing Waterproof MascaraDiscover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally here! Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch—now in a life-proof formula that resists smudging, sweat, flaking and humidity! Plus, it features: 24HR & waterproof wear...
- $8.40
$28.00- $8.40
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Bye Bye Pores Poreless Finish Loose Setting Powder
Discover IT® Give skin an instantly airbrushed finish with Bye Bye Pores Poreless Finish Loose Setting Powder! Developed with plastic surgeons and dermatologists, this talc-free setting powder formula with Bye Bye Pores Optical Blurring Technology™, hydrolyzed collagen and real silk helps to make the...
- $9.60
$32.00- $9.60
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Bye Bye Under Eye Full-Coverage Under Eye Concealer
Discover IT® Just 1 dot of this best-selling,* award-winning waterproof concealer with a smooth, creamy texture delivers highly pigmented full coverage for up to 24 hours to effectively conceal and color correct: Dark eye circles Skin redness Age spots Broken capillaries Formulated with our...
- $9.00
$30.00- $9.00
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Bye Bye Pores Pressed Setting Powder
Discover IT® Experience your most skin-loving, airbrushed look with Bye Bye Pores Pressed Setting Powder. Featuring Bye Bye Pores Optical Blurring Technology™, it’s designed to blur the appearance of pores and imperfections while delivering a smooth, natural matte finish for younger-looking skin. This weightless...
- $9.60
$32.00- $9.60
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Brow Power Universal Eyebrow Pencil
Discover IT® You asked and we listened! Developed with plastic surgeons and dermatologists, your best-selling, award-winning eyebrow pencil now comes in four universal shades to match every hair color—from the blondest blonde to the darkest brunette! Featuring an exclusive oval tip that mimics the...
- $7.80
$26.00- $7.80
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